Olu Olu® has been supplying its market-leading range of speciality and world foods to the retail, wholesale and foodservice sectors for over 30 years. The company began in Nigeria as Olu Olu Wineries in the late 1970’s but has since evolved into a specialist ethnic and exotic health foods brand, providing a wide array of tropical and rare health foods and drinks to the western market.
Whether presenting consumers with the finest produce from the tropics, the Olu Olu® brand has insured quality for at least two generations of satisfied consumers. From its modest origins, the family-owned business now boasts a full host of products ranging from dry foods and spices, to pantry items, packaged snacks and beverages, all representing the culinary prowess of the African, Asian, Caribbean and the South American continents.
The name Olu Olu® is derived from both the company founders’ names. Husband and wife duo, Mr Olumuyiwa Aiyegbusi and Mrs Oluyemisi Aiyegbusi, started the company from humble beginnings in Nigeria, but later moved to the UK to establish a contemporary African food brand that could capitalise on the prospective opportunities that the emerging Western markets had to offer the African diaspora. Catchy and memorable, Olu Olu® is now a name synonymous with premium quality exotic foods and drink.
Many are unaware that Olu Olu® Foods were one of the first African food brands to be distributed in the UK and most of Europe. Over 30 years on and many are still unaware that Olu Olu® Foods developed the food manufacturing process that positively revolutionised the way millions of Africans around the world eat ‘Pounded Yam’. As founding fathers of Instant “Pounded Yam” flour, Olu Olu® is responsible for pioneering and popularising the concept of this flour and introducing it to the world.
In addition to the many accolades bestowed upon the company and its founders, such as the Guild of Fine Foods Gold Great Taste award, Natwest Ethnic Business of the Year Award and African Business people of the Year Award to name a few, Olu Olu® is recognised as pioneering pace setters, technological innovators and market leaders within the African and Exotic Health Foods Market. We were also the first to commercially package Palm Wine for export into the European markets back in late 1980's.
By the late 90s Olu Olu® Foods became the first company ever to produce African Ready Meals, through its microwavable tinned foods range, and was the first company to package African ready-meals on a commercial scale; such as Jollof Rice, Yam Porridge and Egusi Stew to name a few. The launch of our revolutionary products have always been greeted by rave reviews, instant recognition and high demand, hence making Olu Olu® the de facto leading African food brand on the market.
The Olu Olu® brand is growing, and to more accurately reflect the core values of the company and the growing mainstream appeal of the brand, our entire product range and lines of communication have gone through a creative overhaul. We are aware that many of our customers have a real and intimate relationship with the brand, memories and stories they have associated with the brand and many have even grown-up with us. However, the brand is maturing; so it is inevitable that we gave it a face-lift.
A clearer, more engaging message was necessary for our customers and market positioning. We revised our company outlook and appearance, to exude the brands warmth and true personality. We believe we have now created a dynamic and robust brand that is graphically expressive, memorable, optically sophisticated and works well in all settings, without alienating our existing customers. In summary, we have refreshed our brand to create a more relevant brand identity that evokes our true heritage, legacy and personality.
As we re-structure the company and our product range develops to include a vast range of more health related and organic food products, sourcing new growers and suppliers with artisanal heritage and artisanal practices is vital to our success. Also crucial to our Quality Assurance Guarantee is the redevelopment of all Olu Olu® owned farmlands and plantations so they may produce finer and more consistent grains and produce.
We pride ourselves on producing all of our products in the most authentic and organic way, in small villages across Africa, Asia and South America, by local farming families. Most our dry foods, ingredients and crops are picked and processed by hand, demonstrating that we, the company, have gone back to our roots and are focusing on premium artisan practices.
Hand-picked and hand-peeled produce doesn’t come cheap, but it’s worth the efforts. We believe our customers recognise the quality and taste difference, and are prepared to pay a little extra for the premium. We wish to demonstrate that our food is ‘real’ food, produced using traditional methods without unnecessary industrial processes - where possible. We prefer to stick to a more traditional and organic way of doing things and its important our customers realise we go to great lengths to ensure their food is of the highest quality.