About us

Management Letter

First, we want to thank you for taking the time out to find out about our story, and why we do what we do.

Olu Olu® Foods began life on a kitchen table in North London over 30 years ago, where Mr Olu began experimenting with an instant flour mix, which he would later call Poundo Yam Flour.

The idea of turning a very popular but time-consuming and labour-intensive meal, into an Instant Powder, would prove to be very popular at the time and still till today, and has in turn led to the establishment of a global Poundo yam industry, with at least a hundred different producers and manufacturers.

Olu Olu® are now recognised as pioneering innovators, and market leaders within the African Foods Market. We have recently been awarded several Gold Stars from the Great Taste Awards of the Guild of Fine Foods, for the exceptional taste and quality of some of our product offerings.

The Company History

Read all about Olu Olu's company history. Discover the key milestones that have shaped Olu Olu since its establishment in 1982.

The 2 P's

Over 30 years on and many are still unaware that Olu Olu® Foods developed the formula that positively revolutionised the way millions of Africans around the world eat ‘Pounded Yam’. As founding fathers of Instant “Poundo” flour, Olu Olu® is responsible for pioneering and popularising the concept of this flour and introducing it to the diasporan market.

Olu Olu® became one of the first companies to commercially package Palm Wine for export into the European markets in the mid 1980’s. By the late 90s Olu Olu® Foods had become the first company ever to produce African Ready Meals, through its microwavable tinned foods range. They introduced radical products such as canned Jollof Rice, tinned Yam Porridge and Egusi Stew to name a few.

Old to new

2000's

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2020's

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1990's

1990's

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1990's

1990's

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Our charity work

We also love to give back and be sustainable as we can. You can find out more about our charity program Olu Olu Gives Back below.

Every piece counts

Zero waste!

Most of our products are made from Root Tubers, Palm Trees, Plantains and Coconuts. What’s great about these? That we can use every single part of them! We closely monitor food waste and recycle as much as possible. Items that can’t be recycled on the other hand, are sent for conversion to new energy to ensure that nothing is left to waste.